There are several elements that play a key role in driving the media and advertising industry. One of those elements happens to be “voice” Voice allows audiences to make a connection with what they hear and see. Other than that, a voice is human, which allows advertisers to persuade the audience. But, simply adding voice Read more
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As a creative director, you’ve probably asked this question yourself. In fact, you wouldn’t be alone in this at all, to be honest. Plenty of studies have been conducted on this topic and a majority of them have arrived at the same result – economics determines the duration of a TV ad much more than Read more
Hiring a voiceover artist or voice actor needs preparation. Certain steps must be taken to ensure that the correct voiceover talent gets hired. The person must cater particularly to your kind of brand. You must also be comfortable to work with that person inside a studio. Know what you want Since you have already decided Read more
Irrespective of what project you’re recording, you will always need a good set of studio monitors. As a creative professional, you already know why – good studio monitors provide detailed sound, helping you spot even the slightest inconsistencies (if present). But, have you ever wondered how studio monitors are able to achieve this? Well, studio Read more
Change is a constant, and embracing change is what helps you move forward. Unfortunately, most creative producers have a hard time taking this seriously, especially with regard to technology. Following are 4 considerations for every creative producer. If you’re a creative producer, do try to put what you read today into practice. Don’t fear what’s Read more
In order to get work as a voice actor, you need to have a portfolio ready that will capture the attention of the potential clients. There are many ways that you can use to build an impressive portfolio. As a voice actor, you need to come up with a portfolio that will help you stand Read more
The horizon of voice acting has changed over the years. Voice actors no longer have to go to professional studios to get their voices recorded as many of them have studios at home. If the mindset of the director isn’t communicated clearly to the voice actor, there will be delays and the cost of the Read more
As a creative producer or director, you’ve probably considered creating your own home studio to handle all that extra work. But, finding the space and the money can be your biggest hindrances. However, there is good news out there for you. Thanks to technology, we have today what are known as portable recording booths for voiceover Read more
Becoming a thought leader can be quite a task. Even when you think you just reached the top, there is always someone out there to push you back a few levels down. In fact, statistics tell us that the internet saw 2 million new blog posts in 2016 alone and this isn’t likely to change Read more
We’ve all watched our fair share of cartoons when we were children. In fact, some of us still enjoy them every once in a while. Watching all those animated characters get up to mischief and what not would put a smile on our faces and naturally, it was hard not to pick a favorite. But Read more