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Here’s How Creative Directors can be More Organized and Creative

If you’re a creative director, there are a range of stereotypes that you have to deal with. One of the most common ones involves your ability or rather, the lack of it, to be organized.

Well, as they say, stereotypes exist for a reason and the idea of creative people being disorganized isn’t completely wrong. After all, creative minds need to be set free. You can’t just adhere to a given structure. Doing that only inhibits your creativity.

However, here’s the thing: after a point, all creative individuals need to rein in the “free bird” way of doing things if they really want to get things done. Whether you like it or not, it takes focus and dedication to produce results, even the creative ones.

So, if you’re having trouble getting organized, here are a few tips that can help you out.

Plan the day

A common error that creative people commit is planning their entire day around tasks. Now, that might work for the average person, but, for creative people, what you feel can often interfere with what you do. So, to make things easier, it makes far more sense to plan the day instead of planning the task.

If you think a particular project needs more attention than the other, go ahead with it. Creative people need inspiration and that isn’t usually in full supply. So, when inspiration knocks on your door for a particular project, go for it. Don’t try pushing it to another time because it will lose its appeal.

Eliminate distractions

There is a fine line between seeking inspiration and simply being distracted. Learn where that line falls or begins. Creating something worthwhile requires discipline and focus. Without those two ingredients, you’re just another wannabe.

But, in order to create focus, you must remove distractions. Identify the distractions that are causing you to slow down or procrastinate. Once you do, eliminate them. No, Facebooking during work isn’t going to inspire you, so stop doing that. Switch off your phone or block the app/website.

If there’s something that isn’t boosting your productivity, it needs to go. Keep your workspace as distraction-free as possible.


Ideas don’t pop up magically. They arise from all the knowledge and experiences that you have gathered over a period of time. So, fill up on experiences and knowledge to produce creative ideas. Read a ton of books, watch a ton of movies, study up on the work done by other creative directors.

All of this can provide you with the fuel needed to keep the creative ideas and thoughts flowing.


Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.

She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.

Her voice is described as:  playful, contemporary, compelling, commanding, inviting, sultry and smooth.  A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.

Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!

To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com – or mail her at roberta@robertakennedy.com.  You can even give her a call on (408) 313-7202.