≡ Menu

Great Tips For Creative Directors To Remain “Creative”

It seems that being a creative director in a competitive industry demands a constant flow of creativity, artistry and innovation to keep your work going. While it’s only natural to have an artistic block some days, the question is how do you bounce back from it? How do you remain “creative” and stay inspired most of the time to excel in your job as a creative director? Here are a few tips to help you out.

Learn to be adaptable

As a creative director, you will have to work with all kinds of people on different projects. Some may even require you to push yourself out of your comfort zone and experiment with something new. After all, your job is to create, innovate and inspire. You will face challenges when working with new clients, or may find a particular project intimidating. The only way you will get through this is if you are adaptable.

Work within a tight creative constraint

While a lot of creative directors choose to think outside of the box, some argue that working within a tight creative constraint produces unique and creative results. In other words, less is more for a huge chunk of creative directors. When you limit yourself with your creative choices, you force yourself to come up with original and creative ideas. Rob Northam, a successful creative director who has worked for Nike and Google to name a few, suggests that the tighter the constraint, the more creative the result is.

Notice every small detail of life

Pay attention to what surrounds you every day. Life offers you with a multitude of inspiration if only you have the eyes for it. A good creative director knows where to look, and how to look for inspiration, where to find a muse, and how to reflect in his work what he has found. Always remember that art is not always about being “cool” or going where no man has gone before creatively. Rather, art, especially good art, evokes emotions, moves you and makes you feel something inside.

Allow yourself time to introspect

A creative director who is always working on self-growth will tell you that self-reflection is one of the most important sources of knowledge and creativity. If you do not truly know who you are or where you stand as a person, how can you create art that is supposed to stand for something? First, know yourself, and this knowledge will automatically reflect on your work. You need to allow yourself time for introspection not just to improve your creativity, but to improve yourself as a person.


Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.

She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.

Her voice is described as:  playful, contemporary, compelling, commanding, inviting, sultry and smooth.  A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.

Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!