The voice over artist you select for your next corporate video will be your brand’s voice. If you select the right voice over artist, you will be able to establish an emotional connection between your customers and your brand. However, if you choose the wrong voice, your customers will have negative emotions towards your brand. As you can see, picking the right voice over artist is extremely important for your brand. Here are a few tips on getting the right voice over artist for your next corporate video.
Indicate which emotions best describe your brand
Before asking voice over artists to audition for your corporate video, you should tell them which emotions best describe your brand. For example, if you are selling cleaning products, you need to focus on positivity, efficiency, and friendliness. If you are providing financial services, you should focus on security and solidity as the main emotions. Find a voice over artist who will use these emotions.
Examine samples of previous work
Good voice over artists will always have a large number of samples of their previous work. Take a look at these samples to get an idea of the type of work the voice artists have done. You can also see how good voice over artists are at handling different kinds of voice work.
Select the right accent
As the market is more global than ever, it can be hard to determine which accent is best for your corporate video. If your video is for the international audience, then you should opt for a British or an American accent. These accents are appealing to an international audience. However, if you are targeting specific regions, it is always better to go for regional accents. Regardless of where you are launching your video, make sure the accent is clear so that the audience can understand every word.
Choose the appropriate pitch
If your corporate video is mainly for an older audience, then you need to select the right pitch. Older people commonly suffer from presbycusis, which will prevent them from pitches of a higher range. In this kind of situation, you should pick a voice over artist with a deep pitch, as it makes it easier for the older audience to hear your messages.
Storytelling or presenting
Based on the type of corporate video, you need to select between presenting and storytelling. If you are making a video that is driven by narration, you need to select a voice over artist who is expressive. Also, the voice over artist has to create character and drama with their voice. If you are making an explainer or online advertisement video, then you need to select voice over artists who are good at presenting facts.
Use these five simple tips to get the right voice over artist for your next corporate video!
ABOUT ROBERTA
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!