A staple in the advertising world, voiceovers have been a mainstay in the marketing executive’s arsenal of tools to effectively communicate with audiences. However, this powerful tool comes with its own risks such as leading to ads being rated as more generic, and continuous use of voiceovers results in flagging audience engagement. Here are a Read more

When you need a voiceover for promotional videos for your business, choosing the perfect voice that fits the theme and content of your business is important. The right voiceover artist helps in making your business appealing to the outside world and in turn attracting potential customers. Why is having the perfect artist so important? If Read more

To ensure that a company’s sales staff knows everything there is to know about their company’s products, it is important to show them a good sales training video. These videos help in training staff from different offices, without the need for any visits or training sessions. They can learn about all the features of the Read more

Despite the advances in animation and video, PowerPoint is still a favorite for presentations because of its affordability, ease of use and the level of control it affords the presenter. But a lot of people miss out on a simple trick that can make their presentations more powerful, professional and engaging. If you are delivering Read more

Finding the right voice for your script is a tough task and deciding if that voice should be a man’s or woman’s is even tougher. This is because gender specific voices do have an impact on the overall message of your content. Deciding between a male or female voice-over artist has always been a challenge Read more

  It’s early 2016 and experts have already predicted major changes for the voice-over industry. If you’re a voice-over artist, a creative director or a producer, you need to start paying attention. There are some significant changes happening in the voice-over arena and it’s best you stay informed. So, without further delay, here are the Read more

Video has become one of the most popular and effective means of creating quality marketing content. This marketing tool has the power to completely engage your audience as they gain an understanding about the product or service that you are selling. What is the objective of video marketing? The aim of this activity is to Read more

Working with a voice-over talent can be hard. There are bound to be situations where the producer or the director just can’t get through to the voice-over artist and vice-versa. Though, these things are bound to happen, creative directors and producers can minimize such problems by following a few simple guidelines. These guidelines are universal Read more

When it comes to creating dynamic media, every creative director out there knows that voice-overs are a key ingredient. Voice-overs are like the hidden characters of a story. You can’t see them, but the content isn’t the same without them Recording a voice-over isn’t exactly hard to do. However, the quality of your voice-over is Read more