≡ Menu

Read the blog

As a new or existing business, you’ve probably realized the value of having an app for your brand. It’s pretty much a necessity these days. But, there’s something just as important as creating the app itself – it’s called marketing the app. Now, thanks to Apple’s new video app previews, you have an opportunity to Read more

If your business spans different continents or countries having different languages, it is important that go for premium quality voiceovers in local languages. To give an example, if your native language is Spanish, record your company communications in English in addition to Spanish. The local voiceover should preferably be completed in the most advanced studio Read more

As a casting director, you’ve obviously spent and continue to spend a considerable number of hours casting voiceover artists. Have you ever paused to wonder what really contributes to the final decision? Of course, talent and skill play an obvious role. But, is there something more? Are there fixed elements that, if identified, might just Read more

Creative direction requires one to be an excellent communicator. Language and terminology play a major role in creative direction. It so happens that, over a period of time, a lot of terms get used to an extent where their original meaning is completely lost. Words have the power to impact people negatively or positively.  What Read more

In the past decade or so, technology has evolved in leaps and bounds. The thing is, this isn’t going to stop any time soon either. Technology is going to keep evolving. We’re already in an age where capabilities such as artificial intelligence, voice recognition, machine learning and text-to-sound are already a reality. The question now Read more

When it comes to things that ruin voiceover recordings, ambient noise tops the list. The thing about ambient noise is that it’s crafty. It can manage to get though any barrier or space. You might not realize it’s there, but, your recording equipment can surely capture it. Of course, you can always get rid of Read more

Are you a creative director/producer looking to connect with a voiceover talent that’s located several miles away? Well, that would have been next to impossible some time ago, but, today, technology makes most things possible. Industry people refer to this as “Remote Live Direction”. To put it simply, you can now, as a creative director/producer Read more

It has been known by many names. Some call it “Automated Dialogue Replacement”, while others refer to it as “Additional Dialogue Replacement”. But, it’s most commonly referred to as “ADR”. ADR is very important in audio/voice-over recording. Let’s find out more. ADR: What it’s All About ADR actually refers to a specific function within voice-over/audio Read more

Recording sessions take a lot of time, but are you one of those producers/directors who end up taking too much time? Well, if you are, do know that there are better ways to make use of your time in the studio. Imagine a scenario where you could finish up the recording process quicker and audition Read more

As a video creator or producer, pristine and clear audio is obviously one of your top priorities. This is especially important in the context of voiceovers. However, if you’re one of those content creators who beg to differ, you can be rest assured that even if you don’t care for good audio, your audience definitely Read more