Have you ever seen foreign brands advertising in your own language? Well, you obviously have and you probably don’t think it’s a big deal. After all, we live in a globalized world. However, that wasn’t always the case. What you’re looking at is a very modern trend. Back in the day, the average company would Read more
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There are several factors that determine the success of a voiceover recording. One of those factors happens to be the voiceover script itself. A script that has been well-written makes the recording process so much smoother and the voiceover artist’s task much easier. However, in actuality, this doesn’t happen as often as one would want Read more
Technology has played a key role in the voiceover field and every now and then, we come across something that jolts the industry. We either get excited or shocked over the implications that this new piece of technology could have on the industry. Often, the concerns are exaggerated. That’s happening again, thanks to Adobe. The Read more
Why is voiceover essential for a video tutorial? Choosing the right voiceover talent for your short explainer or animated tutorial videos can make all the difference between their acceptance and outright rejection. The right voice can create the adhesive that keeps the viewer hooked to your video. It has been found that animated videos with Read more
The voiceover industry’s roots can be traced all the way back to the 1900s, when radio was the medium of choice. However, it was only in the 1980s that voiceover turned into an actual profession. In fact, up until the year 2000, most people weren’t even aware of such an industry. Despite its short tenure Read more
If you’ve been following the latest voiceover industry news, you’ve obviously heard about the SAG-AFTRA (Screen Actors Guild‐American Federation of Television and Radio Artists) strike that’s been going on. The guild is striking against none other than the behemoth video game industry. The strike came into effect on the night of 20th, this month after Read more
When “Avengers – The Age of Ultron” came out, it was pretty much impossible to avoid any kind of news surrounding the movie. After all, this was a big-budget superhero flick that broke box-office records, thanks to stellar production and top notch marketing. Of course, there were big names involved in the cast list, which Read more
In the last few years, digital and video marketing have grown in leaps and bounds. According to an article published by Business Insider, online ad revenues are expected to touch $5 billion this year. It’s a fair estimate, considering that revenues had already reached $2.8 billion just two years ago. Another report from emarketer.com tells Read more
As a creative director/producer, there is a chance that you might have come across the term “cease and desist.” You probably never gave it much thought. However, you should. Cease and Desist orders have a lot to do with your line of work, especially in the context of legality. A Cease and Desist order is Read more
Even though it has been around for over a decade, E-Learning is something that most creative directors, producers, and even, voiceover artists, have rarely heard of. E-Learning is an entire industry by itself and it is a magnet for voiceover jobs. Though the earnings aren’t significant, it can be a good way to make a Read more