As a creative producer, director or writer, the one thing that you need when dealing with a client is a creative brief. Having a creative brief is extremely important if you want the project to go through as planned and more importantly, if you want to see eye to eye with the client. A proper Read more
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Studio furniture is expensive. Cheap ones do more harm than good to the recording. The ever reducing budgets force artists to expel non-essential equipment from future shopping lists. It means that there will be no premium high technology musical equipment or other fancy gadgets. Furniture, invariably, is rarely bought nowadays. It is therefore essential to Read more
According to Entrepreneur.com, intellectual property is defined as ideas which can be owned. Ideas can be further defined as any knowledge or expression that can be documented or undocumented and which has monetary value. Such ideas which can be protected by copyrights, patents or trademarks fall under the broad category of intellectual property. The concept Read more
It was over a century ago that we discovered the ability to record voice and since then it has become a key part of the human experience. Today, voice recordings enhance everything from presentations to advertisements. However, that does not mean that the voiceover industry hasn’t experienced changes. With all the technological evolution taking place Read more
Voiceover Trends for 2017 2016 has passed us by and we’ve already begun embracing the new year. A new year means new changes and the voiceover industry can expect a lot of that. So, what’s new in the voiceover industry in 2017? Well, let’s take a look. More Multilingual Audio Content Caption and subtitle became Read more
As a creative director or producer, you have a wide range of tasks to undertake and one of them involves choosing the right equipment. Speaking of the right studio equipment, finding the perfect microphone can be a tough job. Even if you do find the perfect microphone, things can still go wrong in the last Read more
So you have finally created the script for your explainer video, and are looking for that perfect voice to do the trick for you. Since you are already employing different strategies for selling your business, chances are that you are well aware of what you need to achieve and how you will do it. However Read more
The person donning the cap of the director for a voice-over session has a tough job to do. He/she needs to communicate his vision to the voice over artist while remaining open to constructive input. And unlike the making of a play or a film, time is a scarce resource. Every wasted minute adds to Read more
In 2015, actress Maggie Gyllenhaal disclosed that she was considered too old to play the love interest of an actor who happened to be 18 years her senior. Naturally, this became the subject of a controversy in Hollywood. Like Gyllenhaal, many on-camera actors, especially women, suffer the stigma attached with respect to age. Fortunately, voice Read more
When it comes to creating a winning political campaign, political ads probably play one of the most significant roles. That’s exactly why the 2012 elections saw political groups spending over $3 billion on TV ads alone. You might ask if it’s really worth spending that kind of money on such ads. Well, it obviously seems Read more