A voice over session can be quite overwhelming for a creative director, especially if the actor’s performance is poles apart from what he had pictured in his mind. However, by following our tips on directing your voice over artists, you can effectively guide the actors to follow your instructions and deliver the performance exactly the Read more

Most people outside of the voice over industry tend to regard the job as one of the most cushy and rewarding careers possible. That being said, the truth is often misconstrued and quite the contrary. While it is no doubt a highly entertaining career option that typically comes with its massive set of perks and Read more

Creating something is hard work, but, directing what someone else creates is much harder. Below are some tips to help creative directors be more effective at their job. It doesn’t matter how much the industry changes; if you want to be a successful creative director, there are a few basic habits that you need to Read more

Being a creative professional is fun. You get to sell products/services by weaving stories that are enjoyable and more importantly, convincing. However, in every creative professional’s life, there comes a time when all those hectic schedules and deadlines can drain you off your creative abilities. That’s when it becomes necessary to seek out some creative Read more

When it comes to voiceovers, some voices just stand out and it so happens that, quite often, these voices belong to celebrities. Who can forget that characteristic god-like narration from James Earl Jones or that charming southern twang that can only come from Mathew McConaughey? There’s no denying that celebrity voices have that brand attached to them Read more

If there’s one type of commercial that really stands out in the voiceover department, it’s the car commercial. There’s something about car commercial voiceovers that really help them stand out. Have you ever wondered what the magic behind this occurrence is? Well, there really is no magic as such. It’s just that the people advertising cars Read more

As a creative director or producer, have you noticed that some advertisements just seem to click with people? For instance, just a few months ago, we saw a Valentine’s Day ad campaign run by Filipino fast food brand, Jollibee, go viral. Three of their advertisements became a hit across the globe, garnering over 20 million views Read more

It doesn’t matter how talented a voiceover artist is; direction is something that all voiceover artists need. In the case of GoAnimate videos, direction requires a tiny bit more importance and as a creative director, you need to make sure you’re doing the right thing. Here are a few tips to help you out. Get Read more

Not too long ago, a report was published showing that there were more Spanish speakers in the US than in Spain. Now it seems that number is growing considerably. Projections indicate that this growth isn’t going to slow down anytime soon. As a result, what we have in America is a growing bilingual audience that Read more