When it comes to voiceovers, some voices just stand out and it so happens that, quite often, these voices belong to celebrities. Who can forget that characteristic god-like narration from James Earl Jones or that charming southern twang that can only come from Mathew McConaughey? There’s no denying that celebrity voices have that brand attached to them. People recognize them instantly and that’s, understandably, a good thing for creative directors. But, here’s the thing – celebrity voices are great, but, the industry’s survival doesn’t depend on them. If you want a voice that can capture the audience’s ears and heart, you don’t always need a celebrity.
There’s a Bigger World Out There
Having a celebrity voice behind the character or screen definitely has its advantages, but, it is very wrong to think that only celebrities have voices that can be “heard”. In fact, a careful look back on some of the best voiceover narrations will tell you that it’s the experience that made the difference; not celebrity status. It so happens that some of the most experienced in the field just happen to be celebrities, which, explains the misconception. When choosing a voice for their projects, creative directors must look for the talent’s approach rather than his/her celebrity status. Voice quality is dependent on the talent’s expertise, irrespective of what status they hold within the industry.
In fact, commitment is what sets a voiceover artist apart. There will never be a time when a voice artist can simply lay back and say that they don’t have to work on their skills anymore. Even the most professional voice artists have to undergo their fair share of re-takes and re-recordings. The good news is that there are plenty of committed voice actors just waiting to be found. So, as long as you’re on the lookout for someone who can put on an excellent performance, you are sure to find one.
Directors Need to Search for New Talent
What creative directors need to realize is that there is a growing demand among clients for high-quality voice actors. There is simply no need to rely on a star anymore. Though it can be quite tempting to hire established names, creative directors need to make an effort towards broadening their options. The talent base for the voice industry is bigger than ever and with a little patience, you can probably end up finding the “next big thing”.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com– or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.