Hiring a voiceover artist or voice actor needs preparation. Certain steps must be taken to ensure that the correct voiceover talent gets hired. The person must cater particularly to your kind of brand. You must also be comfortable to work with that person inside a studio.
Know what you want
Since you have already decided to hire a professional talent, it means you are aware of what you require in a specific voice for the campaign. The subsequent step is to find out exactly what that particular voice must be. To do this perfectly, begin with basics and then be much more specific. You need to find out what exactly do you need. Find out whether you require a man’s voice or a woman’s? Will the voice be that of a young person? Middle-aged? Old? Will a regional accent be necessary? The language which will be spoken is also extremely important.
After you find these, look for more exact qualities. Consider the issues like the empirical brand image, and the particular target market for the campaign to assist in defining the voice profile. The voice wanted in the campaign will help you and others to locate the best voice actor for the job. It will also assist people to know what they require for auditions. Not only you will save time, you will also have the advantage of access to better talent. The product at the end will be much better too.
Calculate your budget
It is obvious you will want the best of the best voice talent available. This, however, may not be practical from a financial perspective. This is especially true if there is a fund squeeze. Decide earlier how much amount of money you are going to pay for an excellent artist. Post the job and clearly state the budget. To give an example, if there is no budget constraint, you can state that you are searching for high-quality full-time professionals. You can also state that the artist must have experience working on a number of similar campaigns.
If you have a lower budget, however, you can target artists with limited experience or those who work part-time. This is riskier. Do keep in mind that there are a number of extremely talented voiceover artists looking for a break. If you search hard enough, there is a good chance of finding them. Use them to your maximum advantage.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com– or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.