So you have finally created the script for your explainer video, and are looking for that perfect voice to do the trick for you. Since you are already employing different strategies for selling your business, chances are that you are well aware of what you need to achieve and how you will do it. However, it is not all about the voice, but the way in which it fits perfectly into your specific script. So while it is difficult to understand the intricate nuances of voice modulation and enunciation, there are a few simple things that you need to keep in mind while looking for a voice over artist for your business.
Content for presentation
The first aspect of choosing the right fit for your voice over needs is identifying the kind of content that you want to present. Is it more of an informative piece, or a sales pitch or is it about a story that you wish to tell your audience? While there are a few voice-over artists who are more like actors and can transform their skills according to the content, there are several of them who possess a specific set of skills that can be utilized for a specific type of content only.
Focus on you target audience
Since your idea of posting a video script is to capture the attention of your audience and deliver relevant information to them, you must make it a point to determine as to what they expect out of you. Does your audience want to listen to a young and refreshing voice or a more trustworthy baritone with lots of gravity in it? Depending upon the age, ethnicity, gender and general preferences of your audience, you must choose an artist whose speaking style and accent fits in.
Speed and Pace
It is extremely important for a voice over artist to be able to imbibe the pace of the video and speak at a speed that is suitable for it. If your content is meant for the young and fast paced audience, your video is likely to embody the very spirit of speed. However, a slow reading for a fast paced video will not only defeat the very purpose of making the script exciting, but also sound ineffective and boring.
Having the right voice to deliver your content is not only critical in terms of capturing the attention of your target audience, but also in lending a character to your brand.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com – or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.