Have you ever seen foreign brands advertising in your own language? Well, you obviously have and you probably don’t think it’s a big deal. After all, we live in a globalized world. However, that wasn’t always the case. What you’re looking at is a very modern trend.
Back in the day, the average company would stick to English or at best, a language that its primary audience was familiar with. But, today, thanks to the proliferation of the internet and other platforms such as social media, brands have a larger audience that they can reach out to.
A lot of brands out there are making their services/products known to international audiences. So, what does that mean for the voiceover industry? Well, more job opportunities, especially when it comes down to multi-lingual voiceover skills. Recording a voiceover using the audience’s preferred language helps brands attract and retain a customer base.
It’s Already Happening
As stated earlier, there are brands out there already doing it. Disney is one such example. The animation giant makes it a point to produce most of their content in multiple languages.
The same trend is now being followed by app developers too. They’re creating multi-lingual apps and hiring voice-over actors who can provide that kind of a service. This can be seen within the video game industry as well.
Even search giant, Google, offers features that help e-commerce websites translate their online content for customers.
The ultimate result here is that companies now have the ability to market to an audience that would have once been considered impossible to reach.
Statistics
According to reports by InternetLiveStats.com, China has the highest number of internet users, followed by India. Both of these countries are not traditionally known to speak in English. Smart brands are beginning to take notice of this fact and tailoring their audio-visual content to suit local audiences. For example, Disney produces Hindi versions of its movies and TV shows for Indian viewers and because of this, they have managed to penetrate 34.8% of the market.
The point being made here is that multi-lingual voiceover skills are the need of the hour. If you have products/services that can be marketed to a global audience, you would do well to provide content in multiple languages. You need to consider the prospect of looking for voiceover artists who can meet this kind of a requirement.
It’s an opportunity not worth missing.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website:www.robertakennedy.com – or mail her atroberta@robertakennedy.com. You can even give her a call on (408) 313-7202.