Why is voiceover essential for a video tutorial?
Choosing the right voiceover talent for your short explainer or animated tutorial videos can make all the difference between their acceptance and outright rejection. The right voice can create the adhesive that keeps the viewer hooked to your video. It has been found that animated videos with good quality voiceovers have better reception than those with superimpositions i.e. written comments on the screen.
Audio content is as critical as the visuals in your video. For tutorials without animation, a voiceover of professional quality becomes the fulcrum around which the visuals rotate. Voiceovers with visuals and superimpositions are both convenient and impactful. The voice often serves as the sole human element in an animated video. A voiceover often explains visuals in your video which may not be readily perceptible or recognizable. A voiceover can also act as a bridge between two different scenes or sequences in your video.
Why should you hire a professional voiceover artist?
A professional voiceover artist brings a lot of range and depth. They understands the importance of cadence and voice modulations. They knows the exact effect stopping at certain points will have on the viewer or the listener. They also understands which words or characters to put stress on and where the voice has to be subtle.
Apart from these obvious reasons, there are few more.
1. Persuasion: A powerful voice could be persuasive and authoritative. It could be enough to win over the trust of your audiences. A professional voice actor knows how to voice out the call to action in a compelling yet restrained manner that evokes respect as well as loyalty towards the product, the service or the concept being referred to or discussed in the video.
2. Personality: A professional voice actor understands the exact needs of the director, the producer and the script. A euphonious voice can instantly create a connection with the audience in a way that a dull voice which lacks emotions can’t. People tend to identify and differentiate tutorial videos with a powerful and mellifluous voice from the rest. The videos become instantly memorable.
3. Credibility: Tutorial videos are meant to empower and sometimes also entertain. It is very important for a video to invoke authority such that the lesson or discussion becomes believable and the lesson becomes truly empowering.
4. Quality: A great voiceover helps to make the quality of the video obvious. Since tutorial videos often represent a brand, a poorly directed, conceptualized video can create a poor brand image. A good voiceover which connects with the audience makes them believe that a lot of time and effort has been taken to create the video and as the brand is serious about its customer relationship building efforts; hence the crafted message or the CTA is credible.
Conclusion
It is debatable whether a poor quality tutorial video backed by a professional voiceover artist would work. It is also debatable whether the visuals or the voice commands more influence. Therefore, you must ensure that the video is created with utmost sincerity and is backed by good research. The voice will meld into the background effortlessly.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com – or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.