Whether you are putting up a new YouTube video series or you are doing some interesting webinars or innovative new ads to promote your brand, you want to make sure the voiceover is just perfect. Finding the right voiceover talent can become one of the most difficult challenges your media production team faces, particularly if they are not sure what the present day audience prefers. Knowing the latest trends in the voiceover gives you a good idea of what is working well in the marketplace.
Choose a ‘friendly’ voice
By that, I mean that it is best for you pick a voiceover actor who sounds like they could be the girl or boy- next- door, a friendly, neighborly voice and accent that puts the listener at ease right away. The present generation is not too hung up on formalities or social etiquette and a serious, business like voice or an authoritative one might put them off your brand.
Find a story teller, not an announcer
The perfect voiceover actor who can add that extra zing to your video is the one who can present your content like an interesting story rather than a plain Jane announcement. The world out there is extremely competitive and you have to focus on engaging your customers, not just passing on messages to them. To get your listeners involved in your video or ad, you need to locate the right voiceover talent who knows exactly how to utilize tonal modulations to create interest in your message.
Your brand and your ‘brand voice’
Just like your customers associate your brand with your logo, they also link it to the voice that you use for your ads or videos. Make sure that the voiceover matches your brand so that it does not create confusion in the minds of your audience or strike a jarring note. For example, a business that takes pride in its Texan heritage or beginnings can choose a voiceover artist with a marked Texan accent to create a clear association between voice and brand. Consumers like consistency so making sure your voiceover actor is chosen with enough attention to the brand’s overall ‘persona’ is a smart move indeed in presenting your business as a consistent one to the market.
Last but not the least, you want someone who is professional, passionate about their work and keen to deliver a quality voiceover product because they will literally become the ‘voice’ of your brand and business.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com – or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.