They say that the first impression is the best impression. So, as a business, how do you make that first good impression, especially these days? Well, you do it through your phone system because that’s exactly what your customer hears for the first time.
Recording the voice of a professional voiceover artist for your phone system can do a lot for your business. Professional voiceover artists have the right kind of training and they know what they are doing. Above all, they have a professional voice that can create an emphasis on the value that your business provides.
But, before you choose a certain voiceover artist for the job, there are certain considerations to be made. Here are a few suggestions to help you out.
Decide If Whether You’ll Be Needing a Male or Female Voice
Most businesses tend to rely on female voices for their phone systems. The reasons for this trend are unknown. Most likely, it’s because most businesses back in the day had female secretaries and assistants who would answer calls and modern businesses are probably trying to recreate that effect.
However, in today’s business landscape, it fails to have any relevance.
As of now, it simply boils down to what messages the voices convey. Studies have shown that people find male voices to be persuasive and authoritative, while female voices are found to be supportive and calming.
So, it ultimately has to do with your brand image.
Are you trying to convince your buyers? Then a male voice would be ideal. Do you prefer to entice the customer with sweet offers? Then a female voice would make more sense.
Similarly, it was also found that people with hearing issues found male voices to be more audible. So, if you have a lot of older customers, who are most likely to have hearing problems, then a strong, male voice might be appropriate.
Trust
Research indicates that customers buy products from brands they identify with. Therefore, your phone system voice should match the customer base you’re catering to. People need to identify with the voice you use. For example, if you are an auto parts business from Mississippi, then a middle-aged, local male voice would work for you better than any other voice option.
ABOUT ROBERTA –
Roberta is a Professional AND award Winning International Voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, interesting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, feel free to check out the Contact Page or her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.