When you need a voiceover for promotional videos for your business, choosing the perfect voice that fits the theme and content of your business is important. The right voiceover artist helps in making your business appealing to the outside world and in turn attracting potential customers.
Why is having the perfect artist so important?
If you are advertising your business, company or sole proprietorship entity on the radio, on TV or any other form of mass media, two main things will appeal to listeners and viewers or the public in short – the audio and the visuals. These are the two main areas to concentrate on while trying to market or sell a product, service or business.
Besides having amazing visuals and background music, having the perfect voiceover artist to match the description of your product or service is crucial to create a spark or interest in consumers that will make them want to know more about it. Also, it is important for the voiceover to clearly describe the product or service that you or your business are offering so that customers don’t miss out on important information and details.
Tips on how to choose the best voice over for you or your business
- Beware of the accent – before choosing a voiceover artist, first decide the location or locations in which you will be shooting your audio or video commercial and the country whose audience you will be catering to. Choose an artist who has a universal accent or can imitate the accent of the country or countries that you want to advertise in. you could even have one version of the commercial dubbed in different languages.
- Who is your target audience – depending on what kind of product or service you are trying to sell you will have to choose a suitable artist accordingly. If you are advertising men’s aftershave or cologne you would need to find a male voiceover with a deep and burly voice. If you are advertising women’s lingerie, then a female voiceover talent with a sultry and sexy voice will do the trick. For children’s products a female voiceover with a delicate and friendly tone even a bit musical will definitely attract the kids. So it’s important for your voiceover artist to be able to relate and connect with your target audience.
- Good range, style, and high quality – choose a voiceover artist who has a large range when it comes to stretching their vocal cords as they may even be required to sing, shout or scream. Make sure they enunciate every word carefully and have excellent pronunciation skills. Their voice should be crisp, clear, precise and loud. Their tone should be of a high quality. They should be able to play a range of styles – fun, serious, sexy, sad, happy, and so on.
ABOUT ROBERTA –
Roberta is a Professional and Award Winning voiceover Actor, as well as an accomplished on-camera actress and spokesperson. She lives in the beautiful San Francisco Bay Area and is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
She voices for companies around the world using her state of the art, broadcast quality studio. She’s hired for commercials, web demos and explainer videos, product infomercials, documentaries, promo/imaging, political ads, e-learning videos, podcasts, guided real estate tours, telephony/IVR projects, high profile corporate presentations, video games and character animation.
Her voice is described as: playful, contemporary, compelling, commanding, inviting, sultry and smooth. A hip edge with sophistication, bold, warm, inviting and engaging are also commonly used adjectives to describe her voice.
Her home studio is equipped with ipDTL, ISDN and phone patch capability with lightning fast turnaround times! A voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence! To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit her website: www.robertakennedy.com – or mail her at roberta@robertakennedy.com. You can even give her a call on (408) 313-7202.