It’s early 2016 and experts have already predicted major changes for the voice-over industry. If you’re a voice-over artist, a creative director or a producer, you need to start paying attention. There are some significant changes happening in the voice-over arena and it’s best you stay informed.
So, without further delay, here are the top, upcoming trends in the voice-over industry.
The Power of Video
Thanks to the evolution in technology, one particular format is gaining way more popularity than the others. Not surprisingly, it happens to be video. Anybody in the digital marketing arena would tell you the same. Businesses across the globe are taking video very seriously and they are investing into this content format significantly. So, creative producers need to watch out for voice-over artists who can add that extra “oomph” to video narrations.
Brand Specific Voices
A decent voice isn’t going to cut it these days. Businesses want voices that are specific. They want someone who can relate to the customer at a personal level. The voice must match the ethos of the business. They want a voice that has a sound and feel that goes well with the brand image.
So, creative directors/producers need to be pickier than ever. Plus, most businesses prefer a single voice to maintain brand consistency.
Foreign Audiences
Thanks to a global economy, businesses don’t just sell their products and services in one country anymore. So, that means they need to advertise globally and since making region specific videos isn’t cost effective, they need to rely on a single video and localize it. What does that mean for the creators? Well, a voice-over artist with multilingual capabilities should be on the top of your list. Even if that isn’t possible, you’ll need someone who is at least willing to narrate and record in more than one language.
About Roberta
Roberta is a Professional AND International Award Winning trained Voice-Over Actor, as well as an accomplished On-Camera Actress and Spokesperson. She is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc. As a professional voice actor located in the San Francisco Bay Area, she’s recorded Voiceovers for companies around the world using her state of the art, broadcast quality studio. Her home studio is equipped with state-of-the-art ipDTL and ISDN with phone patch capability and lightning fast turnaround times.
A Voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence! To request a personal quote or audition and/or to review more of her credits & demos, feel free to visit the contact page.