Video has become one of the most popular and effective means of creating quality marketing content. This marketing tool has the power to completely engage your audience as they gain an understanding about the product or service that you are selling.
What is the objective of video marketing? The aim of this activity is to establish a proper call-to-action. And it is for this reason that professional voice-over artists play a crucial role in communicating the key messages for which the video is created.
Videos have the potential to address the prospective customers directly. They help in creating a sense of bond between the brand and the customers. Everybody is leading a hectic lifestyle today and the audience is more enthusiastic about giving time to video messages because they do not have the energy or time to read detailed written content.
Importance of voice over
If you are looking at doubling the ROI from video marketing, it is vital hire a good voice over artist. This is because quality voice-overs can instantly gauge audience attention and increase their sense of interest and level of excitement towards the video. Your video may carry brilliant content in the form of the marketing messages, but it could lose out on getting adequate attention of it does not have professional voice-overs.
Professional voice-over artists will be trained, experienced and well-prepared and have the ability to sound natural and cheery even if they are reading out something as boring as a restaurant’s menu. Besides this, with professional voice- over artists supporting your marketing video, the authority of your messages will be enhanced. Voice-overs have greater power to convince viewers to buy your service or product as compared to various other tools.
Advantages of voice-over
It is vital to remember that even though you are hiring a professional voice-over artist to communicate and highlight different parts of the video, the voice-over actor will not take the attention away from the actual video. These artists are hired for clear and correct interpretation and communication of messages to the target audience without sounding awkward or using poor diction.
Professional voice-over actors are trained to communicate accurate messages to an audience with a clear call-to-action. A pleasant and confident voice could help in improving the image of your brand and also bring in a higher return on investment through video marketing.
About Roberta
Roberta is a Professional AND International Award Winning trained Voice-Over Actor, as well as an accomplished On-Camera Actress and Spokesperson. She is the owner of Roberta Kennedy Voice Talent and RK Productions, Inc.
As a professional voice actor located in the San Francisco Bay Area, she’s recorded thousands of voiceovers for companies around the world using her state of the art, broadcast quality studio. Her home studio is equipped with ipDTL and ISDN, phone patch capability and lightning fast turnaround times.
A Voiceover talent with over 20 years of voiceover acting experience, she offers a full range of voiceover services at highly competitive rates & will work with your budget to help you promote your business to new levels of excellence!
To request a personal quote or audition and/or to review more of her credits & demos, check out the contact page. Thank you!